Completely renovated multifunctional hall no.1 ready to impress at Salzburg Exhibition & Congress Center

Multifunctional Hall 1 and 10

In what seems like record time – just seven months – hall 1 of the Salzburg Exhibition & Congress Center complex has been completely renovated and is now ready to impress with the very latest standards of building infrastructure at the ‘Classic Expo’ classic car show due to start at the weekend.

Hall 1, the connected entrance zone and the first floor, with the flexible Congress and Meetings Venue, the catering area and the offices of Messezentrum Salzburg GmbH, have now been completely modernised almost 30 years after they were originally built. 

The goal of rebuilding was to ensure this popular hall could offer comprehensive multifunctionality, while adhering to the stipulated deadlines and financial limits, to guarantee it remained ideally suited to hosting a comprehensive range of events, such as trade fairs, congresses, meetings, shows and sporting events”, recounted Michael Wagner, Managing Director at Messezentrum Salzburg, outlining the objectives of the modernisation steps.

Investment in the expo city of Salzburg with benefits for the regional economy

“Rebuilding work on the 27 year old hall 1 was completed in a remarkably short construction period. I’m delighted this renovation work has enabled us to maintain the leading position of Salzburg’s exhibition and congress centre as a venue for all kinds of events. Renovation of the facility was essential to guaranteeing the venue remained an attractive option for the organisers of trade fairs, congresses and a whole range of events” asserted Dr. Heinz Schaden, Chairman of the Advisory Board at Messezentrum Salzburg GmbH.

“As Salzburg’s regional minister of finances I am always delighted when such a large-scale project is completed exactly according to the stipulated budget and deadline. This is a perfect example of a successful project made possible by close cooperation and smooth coordination between the various bodies involved. The investment of €12.7 million in the exhibition centre was an important step towards ensuring Salzburg maintained its status as a venue for trade fairs for many years to come. The fact that the exhibition centre is now going online with a third photovoltaic system, capable of producing 33.8 kWp per year, is very much in line with our policy of implementing environmentally sustainable solutions”, stated Deputy Governor of Salzburg, Dr. Christian Stöckl.

“A modern exhibition centre is essential for regions hosting and attracting business. Activities at Messezentrum Salzburg trigger estimated additional production effects of around €160 million, creating or securing approximately 1300 jobs. Now the infrastructure at Messezentrum Salzburg has been completely updated it will continue to be a leading domestic force with an international aura”, emphasised Dr. Manfred Pammer, Deputy Director of the Salzburg Chambers of Commerce.

Architectural considerations and multiple functionality

Now as then, hall 1 is an ideal venue for hosting an immense range of events, including trade fairs, congresses, stage ad TV audience shows with all the benefits of a total of 2529 m² of expo floor space.

“The central element of the new concept and renewal of several aspects was to integrate hall 1 into the existing ring of 10 halls and the immediately adjacent Salzburgarena – from a municipal, functional and architectural point of view, while it became a new, central terminal with its own immediately recognisable identity”, explained Michelangelo Zaffignani, the architect responsible for hall 1.

The new hall no.1 now joins hall 10 as the pioneering face of the future for this highly modern exhibition centre. The two foyers at either side of hall 1 were carefully renovated and technically upgraded to meet today’s challenges. Along with entrance 1 and its service zones, a completely renovated, two-storey structural protrusion also houses all the other activity and office space rounding off the spatial aspects of this expo boulevard”, explained the project manager Heinrich Pölsler. 

Complete refurbishment and modernisation of hall 1 at Salzburg Exhibition & Congress Center

(C) Bechter Zaffignani Architekten

Approximately 27 years after the centre opened, the owners of der Messezentrum Salzburg GmbH are now completely refurbishing hall no.1, the accompanying entrance area and connected upper floor.

Hall 1 at Salzburg Exhibition & Congress Center is the oldest facility in a complex of 10 halls and the Salzburgarena. Priority has been given to the urgently required updating of the building’s technical infrastructure within a wider process of modernisation.

This process is crucial to maintaining the venue’s extreme popularity as a stage for exhibitions, congresses and events. One of the central aims of renovation is to guarantee that ‘multifunctionality’ really does refer to a facility equipped for, and which can be adapted to, a comprehensive array of events.

Sustainable investment in regional economic stimulation

Investment in the above measures is based on a shareholder-approved overall budget of around €12 m.

Project implementation

Heinrich Pölsler (Dipl. Ing.) is the responsible Project Manager, whose expertise has already been successfully exploited for the rebuilding of hall 10 at Salzburg Exhibition & Congress Center.

RUDOLF & Vier Partner GmbH from Graz and the architectural team at Bechter Zaffignani Architekten ZT GmbH bid successfully for the general planning implementation contract.

Hall 1 is a multifunctional facility

As previously, hall 1 will be used to host exhibitions, congresses and events. The total expo space of 2529 m² will accommodate an immense diversity of event requirements. The upper floor will again have a restaurant, a press lounge, and rooms for congresses and meetings. Furthermore, it will also be the home of the Messezentrum Salzburg GmbH offices, which are currently in an alternative location in the backstage area of the Salzburgarena.

Building phase schedule for overall refurbishment

The first of several construction phases is due to commence immediately after the Easter break in 2016. Since the expo centre will be occupied by fairs for much of this time, construction work has to be restricted to a very tight but manageable window.

The new facility will be open for a broad range of interested visitors in mid-October – to host the 12th edition of the ‘Classic Expo’ – the international classic cars show.

Continuous updates on progress during the rebuilding period can be found at www.messezentrum-salzburg.at

Salzburg Exhibition & Congress Center is a very well established stage for business gatherings, congresses and events, and is the leading venue for trade fairs in Austria. The multifunctionality and diversity offered by a venue with its own conference and meetings section make it a popular choice for a vast array of functions, such as business gatherings, sporting events, entertainment shows, congresses with accompanying exhibitions, and trade fairs. In 2015 around 610,000 visitors attended events at Salzburg Exhibition & Congress Center.

In 2014 an analysis of indirect financial benefits conducted by the Centre for Future Studies at Salzburg’s FH college revealed that the overall annual demand generated for goods and services during the period studied amounted to €69.2 m. In turn, this spending produced an overall knock-on economic benefit of €158.4m. The groups that benefit most noticeably are hotels and restaurants, trade and retail, and businesses in the advertising and representational sectors. Salzburg Exhibition & Congress Center contributes to a total of around 1300 jobs created and secured within the Austrian labour market.

Rendering image rights: Bechter Zaffignani Architekten ZT GmbH

Image subtitle: Hall 1 is now the facility with the oldest infrastructure on site and is to be converted into a multifunctional venue.

If you have any questions about the refurbishment of the hall, please mail us at: halle1@messezentrum-salzburg.at

Messezentrum Salzburg GmbH has a new Head of Business Development & Sales

At the beginning of February,Gregor Gritzky took charge of the Business Development and Sales team at Salzburg's Exhibition Centre

Gregor Gritzky

He will assume immediate responsibility for expanding the entire M.I.C.E. segment and will therefore be strategically and operationally responsible for attracting national and international partners to Messezentrum Salzburg in this area.

After completing his business studies degree in Vienna, Gregor began his career in the agency industry. He most recently worked as Head of Marketing and Communications at the Augsburg Exhibition Centre (ASMV GmbH). Born in Salzburg with Viennese roots, Gregor has returned to his home town and its exhibition centre after almost four years away. He worked here before between 2006 and 2012 as Head of Marketing and PR.

"We're delighted to have got Gregor Gritzky on board. He is a vastly experienced exhibition and events specialist. With his knowledge of the local and national markets, his expertise and his networking talents, he will help to further strengthen the 'Messezentrum Salzburg' brand and press ahead with the strategic development of the congress and conference segment", says Michael Wagner, CEO of Messezentrum Salzburg GmbH.

Gregor is very excited about his new role: "I've been following the growth and development of the company with great interest, also during my time in Augsburg. I'm very much looking forward to my new role, especially nurturing the existing business contacts and acquiring new ones. I'm convinced that together we will write further chapters in the company's success story."

Messezentrum Salzburg is one of Austria's leading exhibition venues and is most established congress centre and events hotspot. As the host of many exhibitions, conferences and events, Messezentrum Salzburg and the Salzburgarena combine the highest architectural standards with state-of-the-art event- and communications technology. Organisers, exhibitors and visitors benefit from short routes on the premises, optimum service and around 3000 parking spaces on site. The multifunctionality and diversity of the premises (including the conference area) score highly with companies, sports and entertainment events, conferences with supporting exhibitions, trade fairs and much more. More than 600,000 people visit the events at Messezentrum Salzburg each year.